Helping elite athletes discover their purpose outside of competition.
During the Tokyo Olympics there have been so many resilient performances, acts of courage and demonstrations of leadership that rival and arguably surpass most commercial organisations and leaders.
But when the competition ends, so does the goal they have focused on for so long. That has been their driving force on a daily basis. The build up is intense and for many the aftermath is flat, especially for those choosing to retire from their sport. Their daily routine will be significantly changed.
Read my latest articles on Brainz Magazine that talk about athletes developing their personal brand to find their life purpose monetise their special talents. And how they can connect with causes meaningful to them through a new not-for-profit program - Athletes For Hope
