• Shelley Tilbrook

Athletes for Hope Australia connecting communities and driving impact



It's all systems go for the first international chapter of the US-founded Athletes For Hope which was established by high-profile US athletes including Andre Agassi, Muhammad Ali, Alonzo Mourning.


Sports integrity leaders in Australia, Iain Roy and Laura Johnston, identified the positive impact the organisation was achieving in the US with a world-first approach to sport philanthropy. They approached them about bringing the proven formula to Australia and Athletes For Hope Australia was formed and founded by these two value-driven leaders.


Athletes for Hope Australia focuses on sports philanthropy with its purpose to inspire and support athletes to discover, connect and engage with social causes that are personally meaningful to them.


I was delighted to be asked to be involved and contribute to getting the Australian chapter going.


With my passion for sport, growing athlete profiles and helping others find their purpose, the fit was ideal. Not to mention working alongside a great bunch of people and inspiring athletes looking to make a difference in the world.


Over the past 12 months I've helped create the Australian brand, design the website and establish the content strategy to start building their digital footprint.


It's fantastic to see it all come to life and see all the pieces connecting.



The concept is simple. Develop and educate the athletes to help them identify meaningful causes for them and help facilitate their involvement. This is done through a series of workshops to develop their skills in leadership and understanding their purpose which is really important for athletes transitioning to a post-athlete career.


Athletes For Hope Australia is a values-driven charity with a focus on integrity, connection and impact.


Athletes for Hope Australia relies on philanthropic funding to deliver its programs to sports, teams and athletes free of charge. A single investment in Athletes for Hope Australia can support dozens of community organisations and change the lives of hundreds of athletes.


You can support this non-for-profit and help them make a positive impact on the community.


5 ways you can show your support:

  1. Follow the social channels on LinkedIn, Instagram or Twitter.

  2. Share the Athletes For Hope Australia content and news on your social channels.

  3. Visit the website - athletesforhope.org.au

  4. Support the social movement #GiveHope

  5. Make a tax deductible donation via the website through the Australian Sports Foundation


Follow the journey as Athletes For Hope Australia inspires athletes and connects communities.