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Education

MARKETING: Bachelor of Business 

MANAGEMENT:  Australian Institute of Management

WEBSITE DESIGN: Grenadi School of Design

PHOTOGRAPHY: London School of Photography

MANAGEMENT: Torrens UE Real Madrid - MBA (25%)

ENTREPRENEURSHIP:  Kerwin Rae Nail It, Scale It

CURRENT ROLE

Founder & Managing Director, Fruitful Group

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My  Story

Shelley Tilbrook has over 20 years of executive marketing experience including managing her own marketing & branding agency, fruitful group, founding online business school, fruitful faculty, and holding senior executive positions including: Director Commercial and Head of Marketing & Engagement for Swimming Australia; Marketing Director for Exhibitions & Events Australia; and Senior Account Manager at event agency fudge.

 

With a passion and experience across the sports, events, tourism and health & wellness industries, she's experienced in brand and product development, commercial partnerships, digital marketing and tech product development including OTT, livestream, apps and eCommerce solutions.

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"I love developing strategies for growth, impact and continuously improving systems, processes and myself."

In 2020 with all the changes I switched my focus from big corporates to start-ups and entrepreneurs to help them align their passion to their purpose and scale their business for fruitful results.

I had developed a passion for technology in business for its ability to impact more people efficiently and effectively. From launching the Australia Swims virtual event reaching 4.5M Australians and motivating 41% to swim more often, to the launch of the iSwim app which reached the #1 Sports App on the apple store and be crowned the ANZ Sport Technology Award for social media and fan engagement, I have seen how technology can deliver big results.

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I feel very fortunate that I have always loved what I do. From working major events, sports industry and alongside inspiring athletes telling their story.

Content marketing has always been something I did, but this side of interviewing and documenting an event or athlete journey would have to be one of my favourite aspects.

I love all forms of storytelling from photography, videography to writing.

 

Experience

Brands I have worked with

A snapshot of some of the diverse brands I have developed, managed, worked for, managed sponsorships or client projects for in the luxury brands, travel brands, FMCG brands, sporting brands, event brands and health & wellness brands.

To play, press and hold the enter key. To stop, release the enter key.

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Instagram is my favourite social platform since I love photography. It's a mix of family, design, events and when we can, travel! 

Want to Connect?

@shelley.tilbrook