top of page


MARKETING: Bachelor of Business 

MANAGEMENT:  Australian Institute of Management

WEBSITE DESIGN: Grenadi School of Design

PHOTOGRAPHY: London School of Photography

MANAGEMENT: Torrens UE Real Madrid - MBA (25%)

ENTREPRENEURSHIP:  Kerwin Rae Nail It, Scale It


Founder & Managing Director, Fruitful Group

Shelley Tilbrook - Business Coach

My  Story

Shelley Tilbrook has over 20 years of executive marketing experience including managing her own marketing & branding agency, fruitful group, founding online business school, fruitful faculty, and holding senior executive positions including: Director Commercial and Head of Marketing & Engagement for Swimming Australia; Marketing Director for Exhibitions & Events Australia; and Senior Account Manager at event agency fudge.


With a passion and experience across the sports, events, tourism and health & wellness industries, she's experienced in brand and product development, commercial partnerships, digital marketing and tech product development including OTT, livestream, apps and eCommerce solutions.


"I love developing strategies for growth, impact and continuously improving systems, processes and myself."

In 2020 with all the changes I switched my focus from big corporates to start-ups and entrepreneurs to help them align their passion to their purpose and scale their business for fruitful results.

I had developed a passion for technology in business for its ability to impact more people efficiently and effectively. From launching the Australia Swims virtual event reaching 4.5M Australians and motivating 41% to swim more often, to the launch of the iSwim app which reached the #1 Sports App on the apple store and be crowned the ANZ Sport Technology Award for social media and fan engagement, I have seen how technology can deliver big results.


I feel very fortunate that I have always loved what I do. From working major events, sports industry and alongside inspiring athletes telling their story.

Content marketing has always been something I did, but this side of interviewing and documenting an event or athlete journey would have to be one of my favourite aspects.

I love all forms of storytelling from photography, videography to writing.



Brands I have worked with

A snapshot of some of the diverse brands I have developed, managed, worked for, managed sponsorships or client projects for in the luxury brands, travel brands, FMCG brands, sporting brands, event brands and health & wellness brands.

  • LinkedIn - Shelley Tilbrook
  • Instagram - Shelley Tilbrook
  • Facebook - Shelley Tilbrook

Instagram is my favourite social platform since I love photography. It's a mix of family, design, events and when we can, travel! 

Want to Connect?


bottom of page